Job role
Marketing Manager
Overview
A Marketing Manager is a professional responsible for developing, implementing, and overseeing marketing strategies that promote a company’s products or services. This role involves managing marketing campaigns, analysing market trends, and coordinating with different teams to ensure that the company’s brand and message are consistently communicated to the target audience. Here is a detailed overview of what a Marketing Manager is and what they do:
Marketing Managers focus on creating and executing marketing plans that drive brand awareness, customer engagement, and sales growth. Their goal is to connect the company’s offerings with the needs and preferences of the target market.
In a competitive business environment, Marketing Managers play a crucial role in helping organisations stand out and achieve their business objectives. Effective marketing management can lead to increased market share, customer loyalty, and profitability.
Hard skills required
Soft skills required
Marketing & Communications
The marketing sector is vital for connecting products and services with consumers, utilising strategies in advertising, market research, and digital media to enhance brand awareness and drive sales. Professionals in this field analyse consumer behaviour and craft compelling messages to influence purchasing decisions. Through creative and analytical approaches, marketing plays a crucial role in business growth and competitive positioning.
Work-based learning experiences in this job role
Work-based learning experiences in this industry
Business Intelligence Analyst
Unlock the power of data-driven decision-making by exploring the role of a Business Intelligence Analyst and the impact of Marketing Analysis. Gain insights into industry trends, learn how to interpret market data, and discover strategies to optimise business performance through informed analysis.
